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I am a data-driven creative leader with 7 years of experience in the Martech industry.

From enabling sales with tailored 1:1 collateral to compelling video content, I deliver high-performing creative that aligns with business goals and drives growth.

Experience

  • Jan 2025 - Present

    Lead video production for paid media, events, sales collateral, and webpage content.

    • Established brand guidelines to integrate motion into existing design elements.

    • Produced engaging video ads for OOH and paid social campaigns.

    • Supported Sales Leadership with personalized sizzle reels for high-budget client pitches — Developed video templates to streamline production process.

    • Enhanced event experiences through dynamic video content and animated brand displays.

  • Jan 2022 - Jan 2025

    Managed and mentored the creative team, providing strategic art direction.

    • Refreshed and optimized website design for faster load times, improved SEO, and enhanced navigation, driving organic traffic.

    • Supported product launches with paid media assets and interactive webpages

    • Led design of custom ads and consultations, increasing ad spend by millions and strengthening client relationships.

    • Worked cross-functionally with Product, Product Marketing, Sales, and HR teams to support brand and sales objectives.

  • Feb 2020 - Jan 2022 

    Oversaw organic social, paid media, and blog content

    • Ensured consistent visual branding across all channels 

    • Produced webinar video series featuring marketing leaders discussing industry trends

    • Refreshed weekly newsletter design and strategy, drove increase in open rates and reader engagement

    • Wrote and designed “Display Ad Best Practices for Marketing in Email” eBook resulting in 1,300+ downloads in 2020

  • May 2018 - Feb 2020 

    In-house video producer, editor, and motion designer 

    • Shot and edited a biweekly video series explaining Martech terms and news

    • Produced all video content for company-wide events.

    • Created animated assets to promote eBook content and marketing initiatives.

    • Defined motion graphic style for brand elements

  • March 2016 - Sept 2017 

    Led all video creation for clients, including TV commercials, ads and founder stories 

    • Enabled agency to begin selling video services 

    • Designed social campaigns, email promotions, brochures, and direct mail pieces

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