LiveIntent
Website Redesign
I led the strategic redesign of the LiveIntent website with a focus on optimizing user experience and performance. Aligning design with business objectives, we aimed to enhance SEO rankings, increase user engagement, and drive traffic across key product pages.
Results
83%
Improvement in mobile speed score on homepage
200%
Improvement in mobile speed score on blog homepage
98.6%
Increase in organic traffic
80.7%
Increase in total blog page views
Prioritizing Accessibility with Thoughtful Design
The LiveIntent website previously used large blocks of color and white text across its pages, which negatively impacted accessibility scores, particularly in the hero sections. To address this, I worked closely with our UX designer to implement lighter backgrounds, utilizing white and subtle colors.
This strategic change not only significantly improved accessibility scores but also transformed the visual experience, giving the site a clean, modern, and more inviting feel. The result was a website that is both more user-friendly and visually appealing to a wider audience.
Boosting Engagement with Interactive Components
To enhance user engagement and streamline the browsing experience, I strategically implemented interactive components such as case study carousels and accordion-style descriptions throughout the site. This approach not only encouraged more interaction with the content but also allowed us to optimize page layout. By compacting content into these interactive elements, we reduced page length while still delivering valuable information. The result was a faster, more intuitive browsing experience that kept users engaged and made it easier for them to quickly reach our lead generation forms.
Backend Optimizations
With the goals of improving page load times, raising SEO rankings, and making the site more easily editable, we made several optimizations to the site.