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Zeta Brand Campaign
OOH Advertising
I brought Zeta’s Brand Campaign to life with animation as it dominated OOH ad placements across New York City—bus shelters, subway stations, urban panels, and office buildings.
Strategically Placed for Key Audiences
This campaign was strategically positioned near HoldCo agencies and the Zeta HQ, maximizing visibility and ensuring our messaging directly reaches the most influential audiences.
Catching Attention with Motion
To make the OOH ads cut through the constant buzz of New York City, I strategically integrated motion into the static designs. By keeping the logo and URL stationary, I ensured brand visibility at all times, while animating the headline and subhead to capture the attention of commuters. This approach was designed to engage passersby without overwhelming them.
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